LED industry growth began with small display applications and was driven forward by the LCD Display application. Recently, LEDs have entered their third growth cycle: General Lighting applications. However, to succeed in a business where cost aspects (upfront cost, TCO) are the primary drivers in the majority of market segments, LED-based lighting products will require cost reduction in order to fully compete with incumbent technologies. Indeed, whereas traditional 60W incandescent bulbs are sold for less than $1 and fluorescent bulbs for less than $5, today's equivalent LED bulb costs around $25. Of course, the exact price varies depending on geographic region, availability of subsidies/rebates, and "product intelligence" (dimming, control, etc.).
So how can we decrease LED's price and enable mass adoption? Recent lighting manufacturer announcements (from CREE and Philips Lighting, specifically) confirm that the industry is paying more attention to the business challenges of commercializing LED lighting, and companies are designing and manufacturing smarter in order to deliver performance and cost improvement. In fact, by pursuing these goals, the aforementioned players were able to put sub-$15 60W equivalent LED bulbs on-shelf.
But can cost reduction go even further? What barriers stand in the way of a $1 bulb? In this webcast, we'll provide key facts, assumptions and market metrics to better understand LED industry trends (specifically in General Lighting applications) and attempt to answer these questions.
Pars Mukish holds a master degree in Materials Science & Polymers (ITECH - France) and a master degree in Innovation & Technology Management (EM Lyon – France). He works at Yole Développement as Market and Technology Analyst in the fields of LED, Lighting Technologies and Compound Semiconductors to carry out technical, economic and marketing analysis. Previously, he has worked as Marketing Analyst and Techno-Economic Analyst for several years at the CEA (French Research Center).
Mike McLaughlin has been working with emerging technologies for over 12 years at IBM and Cisco and was a principal analyst at Gartner. He now leads all of Yole's activities and business development for North America. Mike is a graduate of Stanford University in Palo Alto, CA.