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Feb 19th, 2014
Best practices inherited from COWIN experience to apply to H2020 call while preparing the commercial success of your innovation
Horizon 2020 is the biggest EU Research and Innovation program ever with nearly Euros 80 billion of funding available over 7 years (2014 to 2020) – in addition to the private investment that this money will attract. It promises more breakthroughs, discoveries and world-firsts by taking great ideas from the lab to the market.
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Bridging technologies to market is the core objective of COWIN action. From the Cordis list of projects, COWIN has supported young companies to exploit innovative technologies and also structure new partnerships to develop attractive technologies to be closer to the market. In the 3 years action, COWIN has identified best practices we would like to share with you for you to optimize your chances to jump successfully in H2020.

As you know the success of research projects in reaching the market is not guarantee. But some good practices enable to increase the chance of success and should be considered while applying to a H2020 call.

  • Secure your project with a relevant patent strategy at the consortium level.
    Consider Patent as a concrete objective of your project. Make sure that your consortium presents expertise in patent application and management. While preparing your project you should have a first assessment of the freedom to operate in regard to third party rights.
    Strong patent is one of the 3 pillars to bridge the gap from technology to market. It will drastically increase your chances of commercialization while setting up strategic partnership all along the road from lab to market and in crossing the valley of death.

  • Focus on the development of demonstration kits and reduce the risk of industrialization.
    Concept is good but to make the proof of the added-value of your technology, you will need demonstration kits. It will contribute to demonstrate the performances of the solution developed, and reduce the industrialization risk. It will facilitate commercial interactions with potential users.
    It has to be admitted that at the end of the day, cost will remain the sinews of war. For the adoption of your technology you will have to demonstrate the manufacturability of your solutions at a competitive cost. Focus on design win and design to production. Solutions exist also to assess the production cost based on a defined process, as offers the company System Plus Consulting.

  • Adopt a business case approach not only to apply for a project but to monitor a project.
    A business case for an innovative technology can be defined as analyzing and demonstrating how the use of the technology will create value

It answers to the questions:
-What is needed?
-Why it is needed?
-How does the solution address such need?
-How does this solution position in the environment?
-What are the benefits expected?
-When will the solution be deployed?
-What is the relevant business model?
-Who is the best positioned to exploit the technology (position in the value chain, room for start-up, leading European company(ies) as first users/customers …)?
-How much money, people and time will be needed to deliver the solution and realize benefits.

Following a business case approach enables to get flexibility while monitoring the project, especially in term of products specifications to be developed and on the exploitation plan.
Exploitation plan should not be considered at the end of the project but when an application for a call is prepared.

Do not forget neither that many developments have been performed in previous year under the support of the EC. Many attractive technologies have been developed. It is worth considering reusing part of these developments to bring them closer to the market.

About COWINwww.cowin4u.eu
COWIN is a support action of the European Commission, successfully supporting the commercial exploitation of Smart Systems technologies funded by the European Commission. COWIN is supporting also companies and entrepreneurs to accelerate the development of their projects. COWIN will support you to get in contact with investors and industrial partners to consider potential collaborations. We invite you to meet our experts during the COWIN Marketplace.
Géraldine Andrieux Gustin
COWIN Coordinator c/o Yole Développement
Email: andrieux@yole.fr - Phone: +33 6 75 800 829


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