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Jul 26th, 2012
GSA announces MEMS working group chair
STMicroelectronics MEMS Product Marketing Manager to lead Working Group
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The Global Semiconductor Alliance (GSA), the voice of the global semiconductor industry, today announced the appointment of Jalinous (Jay) Esfandyari, MEMS Product Marketing Manager, as the GSA MEMS Working Group Chairman.  STMicroelectronics, a global semiconductor leader serving customers across the spectrum of electronics applications and the leading supplier of MEMS for consumer and portable applications, is a GSA member company.

Esfandyari assumed the role of the MEMS working group chair at the June 18 meeting where the group planned its strategic direction for 2012 and beyond. After hearing presentations on the MEMS market directions for the next decade, the group had an engaging discussion on collaboration with other industry efforts, as well as a strong focus on setting impactful deliverables.

The Working Group allows companies spanning the MEMS ecosystem to meet in a neutral, open forum to exchange ideas, stimulate thought, and collaborate on solutions to have a positive impact on the growth and profitability of the MEMS industry.

Harrison Beasley, GSA Working Groups Manager, stated, “After a thorough search, GSA is fortunate to have Mr. Esfandyari leading this effort.  With Jay’s leadership, we are confident that GSA will continue to provide an open forum for discussion on issues affecting the MEMS industry.”

The Working Group considered several possible areas of development during this inaugural meeting, including potential deliverables such as MEMS Product Design Kits, a MEMS Glossary of Terms, or providing a MEMS EDA Tools Workshop.

Jay Esfandyari has more than 20 years of industry experience in semiconductor technology, integrated circuits fabrication processes, MEMS development and fabrication, and strategic MEMS market and business development.

As the MEMS Product Marketing Manager at STMicroelectronics, Jay has developed new markets for MEMS products and achieved multi-million dollar business opportunities.

In his previous roles, Jay worked closely with customers to develop custom MEMS products, developed models to describe the physics of defect generation in silicon wafer during device fabrication processes, and created solutions to perform analysis and computer simulation to improve the quality of silicon wafers.

Jay Esfandyari holds a master’s degree and a Ph.D. in Electrical Engineering from the University of Technology of Vienna, Austria.

To learn more about the GSA MEMS Working Group, please visit http://www.gsaglobal.org/working-groups/mems/.  The next meeting will take place at SVTC in Silicon Valley on September 26, 2012.  Contact Harrison Beasley to register for the next meeting.

About GSA:
The Global Semiconductor Alliance mission is to accelerate the growth and increase the return on invested capital of the global semiconductor industry by fostering a more effective ecosystem through collaboration, integration and innovation. It addresses the challenges within the supply chain including IP, EDA/design, wafer manufacturing, test and packaging to enable industry-wide solutions. Providing a platform for meaningful global collaboration, the Allianceidentifies and articulates market opportunities, encourages and supports entrepreneurship, and provides members with comprehensive and unique market intelligence. Members include companies throughout the supply chain representing 30 countries across the globe.

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