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Apr 28th, 2012
Kodak and Samsung announce strategic alliance in consumer inkjet printing
Kodak and Samsung Electronics announced that the two companies have formed a strategic alliance to sell consumer inkjet printers in Europe.
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Samsung will sell Samsung all-in-one inkjet printers using Kodak’s printer and proprietary ink technology. The printers recently launched in Germany. 

“This announcement reflects both the strength of Kodak’s technology in the consumer inkjet market, and the progress we have made in building a competitive business,” said Mark Kurz, General Manager, Consumer Inkjet Systems, and Vice President, Consumer Group, Kodak. “This is collaboration between two great brands. Samsung is able to leverage Kodak’s leading technology and imaging science to launch its inkjet printer business. And Kodak is able to further grow its business. It’s a win-win.” 

“Through this alliance, we believe that we can benefit from Kodak’s vast experience in inkjet technology. Now we can offer additional products in a segment below our laser printer line-up, where Samsung has not been present up to now,” said Jürgen Krüger, Director of IT Solutions Printing at Samsung Electronics. 

Kurz added that the relationship with Samsung is a natural extension of Kodak’s consumer inkjet business, and that the company continues to invest in and market its own award-winning KODAK All-in-One Printers, along with KODAK Ink Cartridges and KODAK Inkjet Paper. 

About Kodak
As the world’s foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

About Samsung Electronics Co., Ltd. 
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.


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