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Oct 25th, 2013
LED industry learns to earn lighting sales
Applied Materials, Ares, Cree, KLA-Tencor and lighting expert Ted Konnerth discuss the important manufacturing, design and marketing steps for LED producers on the road to success in general illumination.
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In the quarter that Ralph Tuttle joined Durham, North Carolina’s Cree, 17 years ago, the company shipped a million LED chips. “At that time we thought ‘Wow, we are a really big company now’,” recalled Tuttle, who’s now Cree’s Applications Engineering Manager. “Today we ship more LED chips than that in a day.”

Though LED manufacturers in general have paralleled this meteoric growth, ramping to such volumes has been no easy feat. And now the general lighting `holy grail’ the industry has been questing for is finally within reach, bringing with it the prospect of yet higher output volumes. But success is never assured for any company. To take full advantage of the opportunity to fulfill their lighting destiny, each LED producer must adopt the best manufacturing technologies, organisational tools, and market outlook for the task ahead. 

Tuttle is clear on the size of the undertaking. “By our estimates the global light market is in excess of $100 billion, and solid state lighting fi xtures are about 10 per cent of that,” he said. “We see that growing very rapidly to about 50 per cent. LED components will grow to $10 billion, four times the market today. The real challenges are being able to scale up manufacturing efficiently and effectively to meet those demands.”

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Source: iLED technology magazine - October issue, powered by Yole Développement


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