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May 1st, 2013
 
OmniVision launches low-power cost-efficient HD CameraChip™ sensor for portable devices and Smart TVs
 
High performance OV9728 utilizes OmniBSI+™ pixel to achieve industry standard for premium video specifications.
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OmniVision Technologies, Inc. (NASDAQ: OVTI), a leading developer of advanced digital imaging solutions, announced a cost-efficient and compact 720p high definition (HD) CameraChip™ sensor, designed specifically for secondary cameras in notebooks, tablets and smartphones, as well as the rapidly developing smart TV market. The new OV9728 utilizes a 1.75-micron OmniBSI+™ pixel to deliver dramatically improved HD video performance that exceeds the Microsoft ® Lync™ and Skype® premium specifications for video quality.

"The exploding demand for HD cameras across a wide range of applications has been the key driver for developing this high performance, low-cost and low-power HD camera solution," said Archie de Guzman , senior product marketing manager at OmniVision. "Two years ago, when we launched the previous-generation OV9726 sensor, Internet and broadcast TV were just transitioning to HD video. Today, with HD video now prevalent, we are bringing to market a device with exceptional HD video performance at a highly competitive price point, which we view as extremely attractive for a very broad base of mobile and portable devices."

Using OmniVision's premier 1.75-micron OmniBSI+ pixel architecture, the OV9728 delivers best-in-class low-light sensitivity. When compared with the previous-generation OV9726, the new OV9728 benefits from a 60 percent improvement in full-well capacity (FWC), a 4db improvement in dynamic range, and a significantly enhanced signal-to-noise ratio that meets Microsoft's recommended SNR10 standards. The 1/6.5-inch OV9728 captures 720p HD video at 30 frames per second (FPS) or high quality cropped VGA video at 60 FPS.

The OV9728 features a one-lane high-speed MIPI interface and fits into a compact 6 x 6 x 3 mm module. It is currently available for sampling and is expected to enter volume production in the third quarter of 2013.

 

 
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