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Jul 4th, 2013
 
Sony adds two new premium compact cameras to acclaimed Cyber-shot® RX line
 
New RX100 II model adds Exmor R™ CMOS sensor and connectivity; New RX1R full frame camera with enhanced resolution and detail.
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New RX1R full frame camera.
New RX1R full frame camera.

Building on its lineup of acclaimed compact cameras, Sony is introducing two new additions to the Cyber-shot RX series– the RX100 II and RX1R models.

Based on the same sleek, stylish design as the existing RX100 model, the new RX100 II features a new 1-inch back-illuminated CMOS sensor, enhanced system expandability and adds Wi-Fi® convenience with NFC One-Touch compatibility.  With an identical camera body and design as the existing RX1 camera, the new special edition RX1R model has had its optical low pass filter removed for increased resolution and detail. 

"Sony continues to redefine the levels of performance for a pocket-sized, fixed lens camera," said Patrick Huang, director of the Cyber-shot business at Sony Electronics.  "Now, with a total of four models in market in our Cyber-shot RX line - each with its own unique value proposition - consumers have more options than ever to experience the ultimate balance of size, imaging performance and imaging power.

New Cyber-shot RX100 II Camera
Designed to increase sensitivity in low-light conditions and reduce overall picture noise, the new Exmor R sensor in the RX100 II camera is the world's first 1.0-type back illuminated sensor..  It is approximately 40% more sensitive in dimly lit situations compared to the existing RX100 model.

The powerful sensor is paired with an exceptional F1.8 Carl Zeiss Vario-Sonnar T* lens to deliver exceptionally sharp, natural still images and Full HD video in any shooting condition – from bright daytime scenes to night-time landscapes and everything in between. 

Additionally, the new RX100 II model is equipped with Wi-Fi capabilities and is also the first ever Sony camera to include NFC (Near Field Communication) technology, giving the extra convenience of instant, one-touch wireless transfer of content between compatible devices.  Its Smart Remote Control functionality lets users preview images and control shutter release directly from their connected phones or tablets. 

A Multi Interface Shoe on the RX100 II model allows users to add optional accessories including an electronic viewfinder, powerful external flash and clip-on LCD monitor.  A Multi Terminal lets users add a shutter-release remote control. 

The camera features a bright, detail-packed 3.0-type White Magic™ LCD display that tilts upwards (up to 84 degrees) and downwards (down to 45 degrees), giving shooters greater freedom to compose shots from overhead and low angles. 

Additionally, the RX100 II model has expanded Full HD video capabilities with the addition of 24p shooting for cinematically styled movies. Other refinements include a step zoom function that lets users instantly choose any of five popular focal lengths for handy scene framing. Shooters can select 28mm, 35mm, 50mm, 70mm or 100mm focal lengths using the camera's control ring, giving them an intuitive and fast alternative to zooming in and out.

The new camera is also compatible with Sony's TRILUMINOS Color technology, ensuring richer, more natural color reproduction when connected to the new BRAVIA televisions featuring TRILUMINOS Display.

Pricing and Availability
The new Cyber-shot RX100 II and RX1R models will both be available next month for about $750 and $2800 respectively.   The cameras and a range of compatible accessories can be purchased at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.


 
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