Emerging non-volatile memory (NVM) has for long been restricted to niche applications because of poor scalability, high cost, and a lack of support from major memory makers. But in 2017, after more than 15 years in development, the first PCM-based technology (3DXPoint) for storage class memory (SCM) applications was finally introduced in the market. Thanks to the growth of 3D XPoint sales enabled by Intel’s dominant position in the enterprise processor business, SCM is expected to be the dominant application for emerging NVMs in the next five years. In the embedded business, all top foundries are getting ready with 28/22nm technology processes for emerging NVM to be integrated into MCUs/SoCs. STT-MRAM has advanced faster than RRAM and it will likely lead the embedded emerging NVM market. This presentation will provide an overview of both stand-alone and embedded emerging NVM technologies and markets, discussing their current status and future evolution towards mass adoption.