Intel completed its acquisition of Recon Instruments

Intel isn’t slowing its investments in wearable technology, despite mixed signs about how quickly that market is growing.

The chip giant on Wednesday said it purchased Recon, a Canadian company that has created a line of high-tech eyewear for sports enthusiasts.

Recon’s Jet glasses, which start at $699, project information like the time and distance of a run or bike ride on the inside of the lens. It also comes with a video camera.

Financial terms of the acquisition weren’t disclosed. An Intel spokeswoman stressed that the acquisition is small and not financially material to the company, which had previously invested in Recon.

Recon’s employees in Vancouver–totaling less than 75 people–will keep selling and enhancing Recon’s existing products while working with Intel’s New Devices Group to develop smart devices for a broader set of customers and markets, Intel said.

Intel CEO Brian Krzanich, who took the job in May 2013, has vowed not to miss opportunities in wearable technology the way Intel fell behind in chips for smartphones. In March 2014, for example, the company bought Basis Science, a startup selling wrist-worn activity tracking devices, and the following December announced a multi-year collaboration with Luxottica Group in smart eyewear.

The company’s interest in placing its chips in wearable computing devices shows little sign of slowing, though evidence of demand for products like smartwatches and smart glasses has been spotty. Google decided to stop selling its original Glass product following concerns such as whether users would photograph other people without their consent. Google has indicated it is working on improved versions.

Intel’s acquisition of Recon was described in a blog post by Josh Walden, senior vice president and general manager of the company’s new technology group. He attained a greater prominence in Intel’s wearables push following a reorganization this spring that changed the role of Mike Bell, a vice president known for earlier stints at Apple and Palm.

Dan Eisenhardt, an ardent athlete who co-founded Recon in 2008 and serves as the startup’s CEO, said being part of Intel would give his company greater resources to grow and early access to Intel chip technology.

Going forward, we’ll continue leading the smart eyewear category for sports, and we’ll be able to bring our technology and innovation to completely new markets and use cases where activity-specific information, delivered instantly, can change the game,” Eisenhardt said in a blog post.

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