Microsoft silicon: Is it time for Microsoft to join Apple and Google in the chip game?

By Robert Carnevale for Windows Central – The competition isn’t playing around when it comes to silicon.

Apple has the M1 chip. Google’s currently working on its own silicon endeavor. And then there’s Microsoft, championing its Qualcomm-bound SQ1 and SQ2 processors seen in the Surface Pro X. Is it time for Microsoft to detach from Qualcomm and go solo like its tech industry brethren?

There’s a chance Microsoft doesn’t care about this particular race and would prefer to maintain its existing partnership, especially since Qualcomm recently said it’ll be upping its game to try to keep up with Apple. But that’s a lofty goal that’ll take time to come to fruition. Until then, Microsoft’s stuck with what Qualcomm’s offering.

With these items in mind, a question is born: What’s the optimal silicon strategy for Microsoft, given its current situation? Windows Central spoke to industry analysts to learn more.

Microsoft silicon: Is there a benefit to it?

Speaking about whether there were any benefits to Microsoft producing its own silicon, John Lorenz, a senior analyst of the computing technology and market category at Yole Développement, shared some thoughts. He pointed out that the scope of the task has different implications for Apple than it does for Microsoft. “The Windows OS needs to work on devices from dozens of other OEMs, while Apple just has to worry about Apple,” he said.

Furthermore, Lorenz highlighted that Apple has a history with this sector on an organizational level, thanks to its iPad and iPhone efforts. “That kind of organizational experience is a deep foundation that would be hard to replicate with any shortcuts,” he explained, adding that though some overall benefit is possible, the obstacles Microsoft would face in its road to silicon are numerous… Full article

Headline image – Courtesy of Daniel Rubino / Windows Central, 2021

Source: https://www.windowscentral.com

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