HIGHLY SEGMENTED MARKET DEPENDING ON THE ADDED VALUE OF MRT
Large chemical and pharmaceutical companies are increasingly considering MRT as a process intensification solution to solve some of their current processing problems for lab research and to debottleneck production. Nevertheless, the motivations for implementation are multiple and vary form one case to another. On the technical side, user requirements will be different if the principal goal is to precisely control the reaction kinetics, avoid hazardous situations or develop new syntheses. Likewise, drivers differ depending on the molecule life cycle.
This leads to a market segmentation of the Flow Chemistry market. For each segment the following elements are described: applications, technical and economic requirements, key technology suppliers and some examples of technologies and users.
The ability to understand to which segment a prospect belongs is essential as it determines the most appropriate offer and commercial approach.STRONG EVOLUTION FROM MRT MODULES TO INTEGRATED SYSTEMS
New players entered the field recently and previous ones have broadened their product portfolio. Therefore, the range of MRT products available on the market became wider in terms of both performance and price.
Some systems have evolved dramatically towards the high end market, with more and more functionalities. Meanwhile low cost systems have been introduced recently to respond to research and educational needs.
These significant changes show that the Flow Chemistry market is structuring with different strategic positioning occupied by MRT supplier.MRT SUPPLY CHAIN
The report describes the MRT supply chain, from R&D to commercialization and distribution. It also shows several collaboration examples between key players of the field and their market share.MRT VALUE CHAIN
Analysis of the value chain provides an understanding of the price evolution from microreaction components sold as stand-alone modules to a complete systems installed in Production. MRT modules represent only approximately 20% of the total system cost, while the instrumentation price share can exceed 60%.
This explains how leading companies improved their market positioning and increased their revenue by extending their offer from modules to complete systems. Moreover, it explains as well why numbering-up modules can become very expensive.
Business case analysis of MRT used for production shows that Flow Chemistry hardware is more expensive than batch chemistry (CAPEX is higher). Nevertheless, MRT appear to be cost effective solution for the exploitation by decreasing the operational costs (strong decrease of OPEX).