World’s automotive headlight manufacturer KOITO, and Magenta Venture Partners invest $25M in Israeli startup BrightWay Vision

BrightWay Vision provides the automotive industry with a groundbreaking solution that enables autonomous driving in all weather conditions

BrightWay Vision, a spinoff of Elbit Systems, developing a Gated Imaging system for vehicles, announced the addition of strategic and venture capital investors and the completion of a 25 million USD financing round. This is the company’s Round B, which will be mainly used to commercialize the technology in order to allow mass production. The investment is made by the world’s largest automotive headlight manufacturer, KOITO Manufacturing Co. of Japan, and Israeli Magenta Venture Partners.

The system developed by BrightWay Vision enables imaging in poor visibility: darkness and harsh weather conditions – rain, snow and fog. The system incorporates a CMOS sensor and a light source that is installed in the vehicle and produces a clear image for the full range from 0-250 meters. The solution slices this range into several sections and allows for computer vision to analyze each section individually and produce an image. The technology will enable artificial intelligence (AI) to operate at night and under poor visibility and detect even small debris on the road. The company holds 25 registered patent families.

The product has been matured both in price and in performance and answers an unresolved problem of imaging under difficult visibility conditions in the field of autonomous vehicles and advanced driver assistance systems (ADAS). The company’s prototypes have been successfully tested by OEMs and Tier1s from around the world.

KOITO is a global in the development, production and marketing of automotive headlights and has conducted thorough experiments with BrightWay Vision’s technology. The experiments proved to be successful and led to a decision to strategically invest in the company and help accelerate the penetration of the product into the global automotive markets.

BrightWay Vision’s CEO & Co-Founder Ofer David, said:” We are extremely pleased with the investment of Koito and Magenta and the value they bring. The cooperation and investment of KOITO, a global manufacturer of automotive equipment, demonstrates the solid relationship and the trust in our solution and paves the way for market penetration within a short time. The funding will be used for commercialization of our unique technology and enable us to expand research and development activities.”

Koito’s Senior Managing Director Mr. Hideharu Konagaya, who will be joining the company’s Board of Directors said: “The efforts of our partnership will bring BrightWay Vision’s autonomous vision solution to our OEM customers. BrightWay Vision’s technology will be integrated with Koito products to offer a complete and reliable all weather, 24/7 solution for automakers. We also look forward to partnering with Elbit Systems and the company’s other investors in making Brightway Vision a game changing solution”

Magenta’s Managing Partner Ori Israely, who will also be joining the company’s Board of Directors said “We are excited to partner with Koito and support BrightWay Vision’s team as they develop the most advanced technological solutions for the L2 to L5 autonomous vehicle challenges. In an industry packed with many LiDAR, RADAR and other sensor companies, it was refreshing to find a company innovating on the complete array of driving conditions. We believe BrightWay Vision’s technology will enable a huge leap forward. Also, this is a pioneering investment from a Japanese giant, which signifies trust in the technology and potential

Joseph Gaspar, Chief Financial Officer at Elbit Systems, said: “We are pleased with the investment of KOITO and Magenta in BrightWay Vision. I believe that their commitment will allow the company to accelerate commercialization and scale rapidly in the market”


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